The Challenge: Transforming B2B Operations for a Multinational Corporation
The case study concerns a multinational corporation called “the company” for confidentiality purposes. With operations spanning 100 countries worldwide, the company has established itself as a major player in various industries, including non-ferrous metals, viscose filament yarn, cement, chemicals, branded apparel, and more. Employing over 100,000 employees both directly and indirectly, the company is on the Fortune 500 list and generates annual revenue of over $50 billion.
To address the company’s need for a centralized platform enabling vendors to place orders, access order history, and perform other essential tasks, the company developed a B2B partner portal. However, during the development process, the company encountered significant problems. Its attempt to create the internal portal faced performance issues, integration difficulties, and data quality concerns. These are common challenges and often result from miscommunication between business and IT and using fragmented tools. After the failed attempt, the need for a feature-rich, dependable partner portal was even more critical. The company urgently needed to improve communication, sales reporting, and supply chain management for its affiliated dealers and end consumers.